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July 28, 2025
Imagine...
You give a training and there, in front... NOTHING.
Anvils.
A bovine look.
As trainer, you've already been through that, haven't you?
The reason for this failure is very simple.
Your content is not targeted at Michel (e) the learner and is not impacting enough to captivate him.
Your The content is of very good quality, I'm sure, but we never explained to you how to manipulate Michel (e) to make him really obsessed with your content.
The real problem of the expert or the trainer, it is the desire and the need for Pass on your knowledge in his own way.
Often he thinks that he should Transmit to others everything that he himself knows.
He seeks to make learners, clones of himself.
Thus, he builds content like the ones he would like to consume.
He forgets to put himself in the shoes of the learners who may have other interests.
This is the reason why Michel (e) the learner “does the hard work”.
I'll immediately show you 6 psychological levers you need to know to maintain the interest of your learner Michel (e).
Used sparingly, fears are very good levers for capturing the attention of your audience.
By mobilizing fear, you type into Michel's reptilian brain, which will perceive a risk, and therefore imprint the message in his long-term memory.
By the way, here is the link to the article on the forgetting curve and the use of emotion to imprint knowledge into long-term memory: the oblivion curve, this reality that destroys all your training efforts.
Let's go back to Michel (e)'s fears.
He must understand that if he does not apply the content taught correctly, he will find himself in a situation at risk.
For example, for an online operator, fears may be:
To deeply ground the knowledge associated with fear, you can use panic fear.
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Among all Michel (e)'s fears, there are a few that generate stress.
For some, it may be the fear of getting fired.
For others, it will be the fear of being accused and rejected.
To find panic fears, connect them to one of the 5 deep wounds of the human soul.
There is quite a bit of literature on the subject.
Learn about it, it's rich in lessons.
As a reminder, the deep wounds of the human soul are:
I guarantee it...
If you appeal to fears that activate one of these 5 injuries, you will capture your learner's attention every time.
But fear cannot and should not be the only lever to keep Michel's attention.
Overused, or used too strongly, fear paralyzes.
Just look at how people who are prone to vertigo are paralyzed when they climb onto a stool.
Misusing panic fear can cause you to destroy a person in a few words.
So you have to be very careful and reasoned.
To avoid destroying Michel (e), we immediately go to the next point to counterbalance the use of fears.
To keep the balance positive, you need to use more motivations than fears.
For a line operator, the motivations may be to get a bonus, or the pride of having broken a record for the number of coins.
It can also be a financial bonus, promised in case of results obtained.
In your trainings, make the connection between the knowledge you transmit and Michel (e)'s motivations.
Among these motivations, there is one that is much more important than the others...
The emotional switch is the counterpart to panic fear.
When you use the emotional switch, Michel (e) immediately understands his interest in applying the knowledge you are teaching him.
Emotional switches were made very famous in a 70s/80s series: Amouuuur, Glory, and Beautééééé.
Among all Michel (e)'s motivations, find out if he is more motivated by:
If panic fear is to be used sparingly, you can, on the other hand, abuse the emotional switch more.
However, it must be used cleverly so that Michel (e) does not detect it consciously.
Otherwise, he will notice that you are trying to manipulate it.
Result?
It will activate its automatic protective barriers and will not enter the knowledge acquisition state that you are looking for.
In short, it will block.
Knowledge of the daily context is an element specific to Michel (e).
Does he work staggered hours or at night?
Does he work with the pressure of numbers or timing?
Does he work in a team or alone?
Should he use risky equipment, complex and advanced equipment or specific clothing?
You need to know all of this to use these context elements and show that you take them into account.
So, during your training, Michel (e) will feel understood and show much more interest.
Michel (e) is a person endowed with emotions, working under duress. For him, learning new knowledge is a change, an effort.
Empathize.
Design a training Neither for you nor for Pass on your knowledge, but so that Michel (e) is able to assimilate what you want to say to him.
With these 6 levers, you have everything you need to make your trainings captivating and captivating your learners for hours.
Take pilot training.
Try to completely transform it to center it on Michel (e).
You will see for yourself the colossal impact of these levers.
If you want us to deepen Michel (e)'s psychology with you and to help you improve the impact of your training, then contact us here:Finally, Sinfony Doc&Training simplification methods at your fingertips - Sinfony.